10 Ways Marketers Are Making You Addicted to Jml Law

 

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We’ve all been there: you arrive at a meeting with a client or potential client and you’re just so excited to hear what they’re selling that you just can’t wait to get started.

I think marketing meetings are generally a waste of time because no one has time to listen to you. But it’s been a year since the last time I went to a meeting, and I have to say that it has not been a complete waste of time, it’s definitely been a productive session.


So what I mean by productive is that you have actually been able to talk to people about issues you care about, and you’ve gotten to the point where you can give them something they can use. But the problem is that you have all these other things you should be doing.


You can’t just sit there and listen to a meeting and then go and try to sell your product.


When it comes to marketing, there’s a whole lot of things that you can’t do except say the hell with them and move on. But if you do this, you have to realize that you’re going to be spending a lot of time doing this. You’re always on the lookout for the next hot trend, and you can’t wait to tell your friends about it.


But it’s also true that you can’t just sit there and listen to a meeting and then go and try to sell your product. Every conversation you have should have an agenda to it. There should be something in it for you, for your company, for your product, for your clients, for your customers, and for yourself. And if you’re going to be listening to a meeting, you should have a good reason for it.


It’s important to have a strong reason as to why you are asking for what you’re asking for. It’s important to have an agenda for a meeting, too. And you need to have a plan for how you will deliver your point.



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And you need to make sure it’s a good one.


It’s one thing to say a company has a mission to deliver value to their clients. A company with a mission to deliver value to their customers ought to have a roadmap to it. And if your customers are the ones asking for your product or service, you have to be able to justify to them why you’re delivering a particular level of value.


People really often say that "if it was me at a meeting that did a great job, I'd give it all up because I'd give it all up". But there are a few things that are actually good for you to do. For example, one of the things that people really want to do is to get to know the people who actually work for the company in their area.


The key to making people loyal to you is to make them feel you’re the same person that you are in the real world. In fact, a lot of the time the key to giving people a good experience is to make them feel like they're in the same room with you and they’re part of the same team.

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